Brilliant Legals

Cookie Policy

In this policy, we use the term “cookies” which refer to cookies and any other similar technologies.

For the purposes of this policy, Website has the following meaning:-

Website mean your access and use of our website located at; and to the extent necessary, it also a reference to our e-commerce platforms where they are web based including but not limited to our BrilliantSmart App, shopping carts, account management, log details and other like features that Brilliant Lighting may make available to our customers from time to time.

What is a Cookie and why do we use them?

A cookie is a small amount of data generated by your use of a Website, that may be given an ID tag, which is stored on your device for the purpose of keeping track of various preferences and information. The website stores a corresponding file with the same ID tag to the one set on your device.

Our Website requests your browser to create a Cookie, so that when you visit our Website your device and browser remembers your preferences, customisations, log in details, any information you may voluntarily enter while using our Website and tracks how you use our Website so we can improve your experience.

The data we collect via our cookies include: information about the website itself; a unique identifier that allows us to recognise your web browser when you return; information about certain features you use (e.g. logging in); information to track your site usage (e.g. Analytics); information about your user settings that we store (e.g. timezone, notification preferences); information that allows us to personalise your content (e.g. advertising, language). Further details are outlined below under the heading “Types of Cookies”.

Our E-Commerce Platforms may also create cookies for the same reasons.

We use cookies to help tailor and improve your experience of our Website.

First and Third Party Cookies Used by Brilliant Lighting

First Party Cookies are cookies that are set by the website you are visiting and typically only track your activity on that particular site. Whereas, third party cookies are set by other sites and companies (i.e. third parties) and can be used to track you on other websites that use the same third-party service.

First Party Cookies

We use first party cookies to help improve your experience when you are utilising our Website this cookie policy forms part of Brilliant Lighting’s Privacy Policy and you should read these in conjunction with one another.

By continuing to use the Website, you are deemed to have accepted our Cookie Policy and our Privacy Policy [insert link].

We encourage you to read them before you proceed.

Third Party Cookies

We may employ third-party companies and individuals on our Website—for example: payment service providers; analytics providers; and content partners. However, Brilliant Lighting have no control over third-party cookies as we grant these third parties access to selected information to perform specific tasks on our behalf. Furthermore, they may also set third-party cookies in order to deliver the services they are providing.

Ultimately, Brilliant Lighting are not liable for any data collected by third-party cookies or similar, or for the use the third parties make of that data. To the extent you have consented to third party collection, use and disclosure, Brilliant Lighting will not be held liable for their actions and we hereby disclaim all liability to you to the extent permitted by law.

How you reject Cookies

If you don’t wish to accept cookies on our Website, you can either select “reject cookies” when the pop up regarding cookies first appears on our Website or if you change your mind later you can instruct your browser to refuse cookies from our Website, and you acknowledge and agree that we may be unable to provide you with some or all of your desired content and services. You may wish to visit: for details on how to reject and delete cookies.

If you browse our Website from multiple devices, you may need to update your settings on each individual device.

Although some cookies can be blocked with little impact on your experience of a website, blocking all cookies may mean you are unable to access certain features and content across our Website.

Types of Cookies

Session Cookies

We use Session Cookies on our Website.

Session cookies are temporary cookies that are used to remember you during the course of each individual visit and they expire when you close your browser.

Persistent Cookies

We also use Persistent Cookies. Persistent cookies are used to remember your preferences within the Website and remain on your device even after you close your browser or restart your computer.

Essential Cookies

We use and permit third parties to use essential cookies to enable certain functions on our Website.

Essential cookies are crucial to your experience on our Website and enable core features like user logins, account management, shopping carts and payment processing.

Performance Cookies

We use performance cookies on our Website to track how you use our Website during your visit, without collecting personal information about you.

This information is anonymous and aggregated with information tracked across all users, to help us understand your usage patterns, identify and diagnose problems or errors you may encounter, to allow us to make better strategic decisions in improving your overall website experience.

These cookies may be first-party or by third-party services.

Functionality Cookies

We use and permit third parties to use functionality cookies for selected features on our Website so we may use information about your device and any settings you may configure on our Website, including but not limited to language and timezone settings.

This information allows us to customise, enhance and/or optimise our content. These cookies may be first-party or by third-party service providers.

Specific Cookies

For the avoidance of doubt and in the spirit of clarity and openness, we highlight our use of the following specific cookies:

  • JWT Token - this is an id passing between logged in user and the back-end, it holds an abstracted email address/UUID.
  • GDPR status – Brilliant Lighting saves this information when you consent to cookies.
  • Audience type (retailer/trade) when you select this using the audience popup (or any other method).
Targeting/advertising Cookies

We use targeting/advertising cookies on our Website to deliver targeted advertising or to limit the number of times you see an advertisement. This helps us improve the effectiveness of advertising campaigns and the quality and relevance of the content presented to you.

Targeting/advertising cookies are used in determining what promotional content is more relevant and appropriate to you and your interests. These cookies may be set by our first-party or by third-party services.

Your use of our Website may also be tracked by targeting/advertising cookies set by third-parties which you have permitted, on other websites, to track and collect data.

Effective From: 1 September 2020